The second book in an ongoing series from the seminal West Coast art and culture magazine, Juxtapoz Tattoo focuses on a subject very dear to the inked hearts of its readers. Most of the featured artists came up at the beginning of Tattoos modern renaissance in the mid 1990s, hungry for a new approach, but steeped nonetheless in the traditions of their craft. Whether these gifted tattooists are creating a modern twist on a classic archetype, or pushing the boundaries of the future primitives aesthetic, innovation is the common goal. Featured tattooists include; Troy Penning, Alex McWatt, Brian Randolph and Chris ODonnell of New York Adorned, Scott Campbell, Daniel Trocchio, Steve Boltz, Bert Krak, Henry Lewis, Joseph Ari Aloi, Jason Schroder, Eli Quinters and more.

Tattoo – Behind the Needle, takes the reader into the shop of 12 talented young tattoo artists. This is an opportunity to learn how and where each artist learned his or her skills, who they turn to for inspiration, and exactly how they create bright, colorful, living tattoos. Tattoo – Behind the Needle, includes interviews with well-known artists like Brandon Bond, Amanda Wachob, Shannon Schober and Nate Beavers. Each has a distinctive style, a unique philosophy, and a very personal approach to tattoo art. Joy Surles, former editor of Skin Art magazine, gives each artist one chapter to explain who they are and what they do. A series of bright photographs illustrate in pictures what Joy and the artists convey in words. The interviews, combined with photos of the artist at work, help to make this more than just a book about tattoos. Tattoo, Behind the Needle, is more like spending a day, one on one, with Brandon Bond or Amanda Wachob.

Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you). Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies. It offers a blueprint for businesses to follow and shows that customer advocacy does not have to be expensive or complicated to be effective. The book gets its title from the surprising behavior of Harley Davidson motorcycle fans that tattoo their bodies with the Harley logo. Step-by-step, Tattoo explores how the company inspires its customers and employees with passion to create an experience that is so remarkable that they feel compelled to tell a story about their passion for the product. Tattoo makes the point that feeling special is a human experience–one that companies create. From the small business dry cleaners that sew a button on your clothes to the Ritz Carlton experience, this book provides a wealth of examples and inspiration for the business owner or executive charged with growing the company.